Curated, senior-level discussions
Tailored exclusively for Director+ / VP+ in-house and agency leaders and experts, built for peer-level exchange.
First Edition
The First Corporate Affairs Summit Built for MENA
Register early: attendance is capped and subject to availability.
Corporate Affairs is now a board-level function, shaped by risk mitigation, public policy, change management, heightened pressure from various stakeholder groups, a fast moving external environment and crises.
The MENA Corporate Affairs Summit convenes a curated group of senior leaders and professionals in Corporate Affairs, Public Affairs, Communications, Employee Engagement, ESG, Risk, and Legal to exchange knowledge, share practical tools, playbooks and frameworks that work, pressure-test strategies, and align on what works across this dynamic and unique region.
Inside the room
The agenda
The conversations shaping Corporate Affairs in MENA
Reputation & Resilience
Strategies for crisis mitigation, digital trust building and cultural alignment in the MENA landscape.
Stakeholder Mastery
Advanced engagement with governments, regulators, sovereign funds and communities amid regulatory pressure and constant change.
Future Proofing
AI ethics, sustainability mandates and next-generation leadership.
Transformation Communication & Employee Engagement
Winning Corporate Affairs strategies to drive retention and engagement during organizational transformation.
Media Evolution in the Age of AI
Winning media strategies and partnerships to build visibility strategically in an AI-driven landscape.
Measurement
Data-driven tools and MENA benchmarks for proving Corporate Affairs ROI.
Why attend
Why Attend?
Designed for Corporate Affairs professionals across industries, both in-house and beyond.
A highly relevant agenda
Reputation and resilience, stakeholder mastery, future proofing, transformation communication, media evolution in the age of AI, and measurement.
Actionable takeaways
Tools, playbooks, frameworks, templates, and a post-event outlook report you can put to work the following Monday.
Audience
Who belongs in the room?
Corporate Affairs leadership, government and policymakers, practitioners, associations, non-profits, and media and key opinion leaders.
Attendance is capped and subject to availability.
The experience
One day. One room. Meaningful conversations.
Keynotes, firesides and strictly moderated panels — designed for a senior-level audience.
- Keynotes
- Firesides
The Corporate Affairs Awards are presented during the summit, recognising excellence across the function.
One day · One room · Dubai
About
Built with editorial and content integrity
The summit is designed around Corporate Affairs leaders’ practical needs, with clear rules.
No sales pitches on stage
Curated sessions with strong moderation
Every session labelled in advance
Editorial decisions remain independent
Speakers
Featured speakers
The line-up is being confirmed. More names will be announced here.
Speakers are being confirmed. Register your interest and we will let you know as names are announced.
Advisory board
The people shaping the programme
An advisory board of senior Corporate Affairs practitioners guides the agenda and protects its editorial independence.
Priya Sarma
Advisory BoardUnilever
Priya Sarma is a senior Communications, Corporate Affairs and Sustainability leader with nearly two decades at Unilever. Since joining in 2008, she has held regional leadership roles across communications, employee engagement, sustainability and external affairs, and currently leads Communications & Corporate Affairs for Unilever UAE and Beauty & Wellbeing across the GCC, Turkey, Pakistan and Bangladesh. Priya sees her purpose as using the power of communication and partnership to drive change. That belief led her to set up the Advertising Business Group (ABG) in 2016, the region's largest advertising and marketing self-regulatory group with more than 60 members, and the UAE Chapter of the Unstereotype Alliance in November 2020 in partnership with UN Women, a thought and action platform that seeks to eradicate harmful gender-based stereotypes in media and advertising, which she continues to co-lead. In 2022 she was elected the first Chair of the UAE's Circular Packaging Association (CPA), during which time she was also a member of the UAE Circular Economy Council, led by H.E. Abdulla bin Touq, UAE Minister of Economy. She continues to sit on the CPA Board. In 2023 she was elected to the Board of the Multinational Companies Business Group (MCBG), and she served on the jury of the Sustainable Development Goals (SDG) Lions at Cannes Lions 2022.
Alex Malouf
Advisory BoardFounder, Narrative Shapers
Alex Malouf is a marketing communications executive who has spent the last two decades in senior roles across the Middle East. He has lived and worked across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates, in communications, marketing and media roles. He is the Founder of Narrative Shapers, a communications training and reputational advisory consultancy for the region. A journalist by training, with a cultural mix that is both European and Arabic, Alex's expertise spans corporate affairs, communications, media, public relations and marketing for multinationals in the automotive, development, energy, technology and FMCG sectors, as well as several Gulf-based government institutions.
Noha Hefny
Advisory BoardDirector of Corporate Affairs, Middle East & Africa, Mars Snacking
Noha Hefny is an award winning global executive with 25 years of leadership across sustainability, social impact, business and international development. She currently serves as Director of Corporate Affairs, Middle East & Africa at Mars Snacking, overseeing more than 50 markets. From the humanitarian frontline to the corporate boardroom, her career spans the United Nations (UNHCR, UN Women and UNESCO) and global organizations including Mars, PepsiCo, Kellanova and McKinsey & Company. A recognized thought leader, her distinctions include Global Women of Influence, Asia's 100 Power Women, the Global Sustainability Leadership Award and GCC Women's Leadership Award. Driven by a belief in business as a force for good, Noha champions responsible leadership and partnerships that deliver lasting impact for people and society.
Registration
Rates
Early Bird1,300 AEDUntil 14 February 2027.
Standard1,800 AEDAfter 14 February 2027.
Association Members1,000 AEDFor members of participating professional associations.
Early Career Professional500 AEDFor professionals with 1–5 years of experience.
Student300 AEDFor full-time students with a valid student ID.
All rates are per delegate and exclusive of VAT.
Questions
Frequently asked questions
Attendance is capped and subject to availability. You can request a place by completing the registration form.
Director+ / VP+ in-house leaders across Corporate Affairs, Communications, Public Affairs, ESG, Risk, and Legal. See the full audience breakdown.
Some sessions are recorded. Every session is labelled in advance, so you always know what can be shared.
Yes. Attendees receive the Middle East Corporate Affairs Outlook with anonymized insights and practical takeaways.
Contact
Contact us
Tell us what you have in mind and the right person will come back to you.
Seats are limited
Register early: attendance is capped and subject to availability.